Eka Solutions

Cracking the Shell : The Struggles of a Prawn Exporter

Client Overview:

Despite strong market presence, the prawn exporter faced significant challenges that hindered its growth and competitiveness. The primary issues included a lack of cold chain infrastructure, inadequate quality control measures, and intensifying competition within the sector.

Our Approach:

A comprehensive strategy was implemented which included development of Own Cold Storage Infrastructure for better control, a thorough research on import regulations to navigate complex regulatory environments effectively, ensuring that its products met all necessary standards and requirements. Lastly market research was conducted to identify emerging trends in consumer preferences and industry standards.

Results & Impact:

Thorough research on import regulations helped to avoid any potential legal issues. Extensive market research analysis enabled the business to target the right customers and tailor its products accordingly, thereby increasing its chances of success. Lastly, the business invested in its own cold storage facilities, which allowed for better control over the storage and preservation of the prawns, ensuring that they reached their destination in optimum condition. This not only improved the quality of the product but also helped in building a good reputation for the business, leading to increased demand and profitability. The prawn exporter was able to excel in its business and establish itself as a leading player in the market.